Align Your Team. Clarify Your Strategy. Build a Regenerative Culture.

Increase Impact. Boost Collaboration. Transform Leadership.

EVERYTHING YOU NEED TO ALIGN PEOPLE, PURPOSE, AND PERFORMANCE

Whether Leading a New Team, Old Team, or Growing a Start-up

Leading a team is complex. You need more than ideas—you need clarity, aligned strategy, and a culture that supports resilience, innovation, and growth. I help leaders and teams design practical, lasting solutions that cultivate leadership, build cohesion, and generate meaningful impact.

Hi, I’m Katrina … a leadership strategist and facilitator with over 20 years of experience supporting mission-driven leaders, founders, and teams. Through regenerative design, emergent strategy, and deep sensemaking, I help you transform complexity into clarity, tension into creative power, and potential into collective momentum.

Our Trusted Partners

CULTURE STARTS ON DAY 1

with a team of 1

Maybe you’ve been told:

“Culture just happens once your team grows.”

“It’s too expensive or complicated to focus on culture early.”

“Wait until you’re bigger to invest in culture.”

“Culture can’t be designed—it just emerges.”

Here’s the truth: Culture built intentionally from day one is the smartest, most strategic move you can make—especially for startups and fast-growing teams. Strong culture aligns your people, powers innovation, and builds the resilience needed to navigate uncertainty and scale with purpose.

Hi, I’m Katrina

Leadership and Culture Are Complex — And That Complexity Creates Tension.

Navigating this tension alone can leave even the strongest leaders overwhelmed.

Right now, you’re likely facing challenges like:

  • Conflicting priorities pulling your team in different directions, creating confusion about why you exist and what truly matters.

  • Balancing the pressure to deliver with the need to foster innovation and resilience in the face of change.

  • Difficult conversations that get avoided until they erupt, risking trust and shared responsibility.

  • Diverse perspectives that need real alignment—not just surface agreement—to build psychological safety and belonging.

  • Decision-making that demands clarity and agility simultaneously, requiring open, honest, and inclusive communication.

  • Navigating uncertainty with foresight while solving root causes instead of just symptoms.

  • Unspoken resentments quietly eroding trust and morale, alongside the ongoing challenge of leading with presence and integrity.

Sound familiar? You’re ready to evolve your leadership and culture with intention—and I’m here to guide you through this transformation, helping you unlock the full regenerative potential of your organization.

Sometimes, sticking to traditional business models seems easier—familiar and predictable. But you crave true success, greater impact, and scalable growth. So you wonder... what if I could break the mold and lead with a unique organizational culture? And how do I do it?

I have good news for you - you weren't meant to follow the traditional path, but to forge your own. Business as usual is obsolete and its all about tapping into your unique potential as individuals and an organziation. I can help you rediscover how to implement timeless and essential frameworks that traditional business methods have overlooked.

TRACK RECORD

400+

LEADERS DEVELOPED

20+

LEADERSHIP PROGRAMS DEVELOPED

10+

COUNTRIES COLLABORATED

15

YEARS EXPERIENCE

You’re not Alone

I get it. And I also know what is possible...

Focusing on your leadership role while we handle the complexities of cultural alignment and transformation.

  • Focusing on your leadership role while we handle the complexities of cultural alignment and transformation.

  • Leading an organization where your vision for a thriving workplace becomes a reality, without the constant struggle of engaging disenchanted teams.

  • Collaborating with your dream team, crafting strategies, and shaping the future of your company, all within a supportive and dynamic culture.

  • Learn to tap into the unlimited potential that is both within you and surrounds you.

  • Day by day, not only leading with purpose but also inspiring change and innovation across your organization rather than putting out fires and problem solving.

  • Achieve the perfect balance between personal fulfillment and fostering a successful, motivated team, leaving a lasting impact.

  • Strategic Clarity: A shared roadmap that aligns and accelerates impact

  • Leadership Capacity: Tools to hold tension and lead with presence

  • Culture Cohesion: Deep trust, psychological safety, and collaborative energy shaping the future of your business

  • Decision Frameworks: Shared ownership and agility in action

  • Team Resilience: The strength to navigate complexity and change together

  • Learn to tap into the unlimited potential that is both within you and surrounds you.

You could transform your culture in just a few months.

How is this Possible?

I help you:

- Understand your unique challenges

- Co-design leadership & culture practices aligned with your vision Facilitate courageous, skillful conversations

- Develop team dynamics & decision-making that foster trust and agility

- Build regenerative leadership and systems that endure

- No quick fixes—just sustained, embodied transformation.

Why It Matters

Strong leadership and culture aren’t optional—they’re the foundation of sustainable success and innovation. This work powers your team to thrive through complexity and create meaningful, lasting impact.

Proven Methodology

REGENERATIVE POTENTIAL Framework

to Align People, Purpose, and Performance

Build a Foundation

Clarity & Purpose

Create a shared vision and clear values that unify your team around a meaningful mission, providing the grounding for all your decisions and actions.

Mindsets

Growth & Creativity

Instill resilient, growth-oriented mindsets that champion creativity, welcome change, and transform challenges into opportunities for innovation.

Authenticity

Trust & Accountability

Cultivate a culture where honesty, vulnerability, and accountability are not just encouraged but become the norm, building lasting trust and shared ownership.

Relationships

Connection & Cohesion

Foster psychological safety and deep connection within your team, creating a collaborative environment where diverse voices are heard and cohesion flourishes.

Communication

Listening & Dialogue

Develop open, intentional communication practices that spark insight, innovation, and constructive dialogue, moving beyond surface-level conversations.

STRATEGY

Insight & Foresight

Equip your team with frameworks to identify root causes, anticipate future trends, and make wise decisions aligned with long-term purpose.

REGENERATIVE LEADERSHIP

Awareness, Ownership & Alignment

Nurture leaders who embody systemic awareness, take full ownership of their impact, and align their actions with core values for holistic organizational success.

My path to becoming a leadership and culture strategist wasn’t linear—it was a profound evolution shaped by hard truths and relentless curiosity.

I started in psychology and team-building, passionate about fostering real connection and collaboration. But I quickly saw the cracks: teams running through hollow exercises, returning to the same broken systems, while even the facilitators struggled to embody the authentic leadership they preached.

That moment shattered old beliefs and sparked my mission.

Why should I conform to a model that clearly wasn't working?

I recognized that most organizations settle for quick fixes and surface-level metrics, ignoring the deeper transformation needed to thrive. This realization fueled my commitment to cultivate leadership grounded in authenticity, resilience, and regenerative impact—leadership that doesn’t just perform, but transforms.

What emerged is the core of my work today.

The Regenerative Leadership Potential Model—a framework that embeds regenerative principles into every layer of leadership and culture. It helps you cultivate clarity, courage, and ease amidst complexity, turning tension into creative power.

With over 20 years designing and delivering large-scale leadership and culture programs for Fortune 100 giants like Johnson & Johnson, innovative startups, and trailblazing companies like KDP, I’ve refined a method that empowers leaders to build intentional, resilient culture and strategy from day one—without costly change management or burnout.

Today, I’m partnering with purpose-driven businesses and leaders to transform their teams and cultures—without relying on outdated approaches.

This regenerative approach doesn’t just help you navigate change—it equips you to grow and evolve your business and personal leadership with purpose, confidence, and lasting impact.

Together, we’ll unlock your organization’s full potential and ignite your leadership to meet today’s complex challenges with strength and grace.

What Other Leaders Have To Say

DON'T JUST TAKE IT FROM ME

Freelance Communications Manager

Katrina's ability to lead and facilitate is immediately noticeable and felt in each project. She is a natural born leader that provides consistent support, accountability and overall firepower to the team.

Elnaz Giboulot

Icon group

Katrina brought both authority and a great energy to the room. Throughout the course, she was able to keep people engaged and also handle any detractors with poise, bringing them into the work constructively

Neil Baptista

Co-Founder @ FLIGHTFUD

Katrina has a deep understanding of people - what motivates them, how they think, and how they stay engaged and passionate about their work. Katrina has innate empathy and exceptional people skills which fuels her effective coaching strategy. Any individual or organization would greatly benefit from working with Katrina.

Kaeli Bauman

Co-Founder @ FLIGHTFUD

Katrina has a deep understanding of people - what motivates them, how they think, and how they stay engaged and passionate about their work. Katrina has innate empathy and exceptional people skills which fuels her effective coaching strategy. Any individual or organization would greatly benefit from working with Katrina.

Kaeli Bauman

THE

7 CHAKRAS

Framework

The Profitable Design Blueprint Teaches You The Steps & Gives You The Support You Need To Create A Successful Insider Design Business.

Connect

WITH ME…

Questions?

We’ve got the answers.

What Will Our Work Together Look Like Once We Start? 

I work directly with your core team to assess, design and create your culture strategy including workshops, coaching, roadmap creation, practices, right down to determining the behaviors you want to reward and appreciate and how to do that. Remember, I connect all the dots at a high level while getting right into the nitty gritty to ensure a seamless culture strategy. If I am working with you as a coach or to facilitate team workshops, you can guarantee an approachable presence, engaging workshops and deeply profound sessions that result in safety, awareness to action, creativity and higher performance.

Do I Really Need Strategic Support And Coaching?

Even high-performing teams can benefit from coaching to unlock greater potential, navigate growth challenges, and sustain success. Our coaching provides fresh perspectives and new strategies to address hidden issues and enhance leadership capabilities. It's not just about fixing problems; it's about elevating your team to new levels of excellence. Just how every individual can benefit from therapy, every leader and team can benefit from coaching and strategic partnerships. It’s the norm and requirement for sustainable growth and profitability … not to mention sanity.

Why Do I Need A Team & Culture Strategy If My Business Is New Or I Have Under 25 Employees?

Even in its earliest stages, your business is setting the groundwork for its future, and the culture you cultivate now will define your trajectory. With under 25 employees, you're in a prime position to instill values, behaviors, and practices that will scale as you grow. A culture strategy at this stage ensures that your team is aligned with your vision and values, driving engagement, motivation, and satisfaction from the start. It's about laying a foundation for how decisions are made, how people are treated, and how work gets done, creating a cohesive and productive environment. Additionally, a strong, positive culture attracts talent and customers alike, setting you apart in the marketplace. Essentially, investing in a culture strategy now is not just about creating a great place to work; it's about building a resilient, adaptable, and innovative organization that's primed for long-term success.

What Methodologies, Schools Of Thought And Tools Have Guided And Informed Your Work?

My work has been influenced, shaped and inspired by the following (not limited to): Conscious Capitalism, Systems Thinking, the xchange Approach to unlock collective potential, Human-Centered Design Thinking, Institute for Coaching Mastery, Brene Brown, Simon Sinek, Regenerative Leadership and Business, Appreciative Inquiry, Strengths Based Leadership, Positive psychology, Industrial Organizational Psychology, Strength Deployment Inventory (SDI 2.0), Center for Creative Leadership, The Future of Work Trends, Conscious & Culture Leadership Practices

How Do You Measure And Track Progress And Success In Corporate Culture And Leadership Development?

To measure and track progress and success in corporate culture and leadership development, I implement the Kirkpatrick method of evaluation, which consists of four levels: Reaction, Learning, Behavior Change, and Results. The Kirkpatrick method provides a clear, evidence-based framework for assessing the value and impact of training initiatives, ensuring that learning outcomes are not only realized but are also relevant and beneficial to the organization’s goals. Some results to consider are: Increased employee retention. Increased production. Higher morale. Reduced waste. Increased sales. Higher quality ratings.Increased customer satisfaction. Fewer staff complaints.

I Am Bought In, But My Boss Isn’t. How Do You Involve And Engage Leaders And Employees In The Process And Address Skepticism?

It is important that everyone has a voice at the table and feel that they are heard and a part of the process and solution, not a part of the problem and what needs to change. In ambiguity our human mind tends to go to the worst case assumptions. THis gets cleared up by involvement and how you position things.  People like to be seen, heard and understood. I am there to do just that. We don’t create problems, we capitalize on your strengths and opportunities to support your growth. I am happy to hop on a call with stakeholders and leaders to be of service and answer any questions, understand them and their needs more. How do I engage my team without them thinking it is a negative thing and that I am trying to fix something or that they have done something wrong?

Will We Be Stuck With You?

Not unless you want to be. My goal is to always prepare your internal team with the tools and resources so that you just continue to do better without me. The results don’t end when I am gone, but I certainly get them going.

Why Work With You?

Our personalized and down-to-earth approach sets us apart. We guarantee to support your business and team to thrive and create results. We care as much as you do and that is a promise. The consistent feedback from those we've partnered with highlights our personable, relatable, and collaborative approach, distinguishing us from traditional consultants. This connection we forge is the foundation of our success, driving the transformative outcomes we achieve together. It's why the term 'consultant' scarcely does justice to the depth of our partnership and the journey of growth we embark on with each client. Most importantly we always suggest working with the person, company and approach that feels best because that will make all the difference to your success. We don’t expect to be a fit for everyone, in fact I have many people I partner with that could be alternatives if we don’t feel right for you or if we don’t think we are the best fit.

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